Dating internet site eHarmony’s ‘scientific’ match advertising banned

Dating internet site eHarmony’s ‘scientific’ match advertising banned

A website that is dating declare that it utilized a „scientifically proven matching system” to set up those trying to find love, is prohibited.

An advert for eHarmony on the London Underground in read: „It’s time technology had a chance at love. July”

The Advertising Standards Authority (ASA) called the claim „misleading”.

The internet matchmaker said it will make its advertising „as clear as possible” while it”respectfully disagrees” with the ruling,.

The web site ended up being struggling to provide the ASA any proof that clients had a larger possibility of finding love, despite claiming that its „scientifically proven system that is matching the secret of compatibility and chemistry”.

„Imagine to be able to pile the chances of finding lasting love completely in your favour, ” the advert read. More